Come out and engage with the
Chandler Innovations Community
Chandler Innovations Entrepreneur Incubator Presents:
Virtual Town Halls Held every third Tuesday of the month from 11:00 am-noon For the entrepreneurial community to have a place to receive:
Click the registration button below to view our upcoming topics. |
Join us for our Monthly Speaker Series
April 27th, 2021 | 5:30 pm to 6:30 pm
Bionic Branding
with Cozette Phifer
You can rebuild your brand. You have the technology and you have the capability to make it better than it was before. - and it won't cost six million dollars! Learn how to implement proven methodologies to unwrap, analyze, reposition and restart your company's image and see how those tactics were used successfully to reinvigorate some of the world's most well known and respected brands.
Cozette Phifer - With more than 30 years of driving effective internal and external positioning platforms for industry-leading lifestyle brands, Cozette has proven the benefits of blending a savvy communications plan and integrated marketing strategy to repair, revitalize and reintroduce products, programs and professionals. Her career has demonstrated the effectiveness of strategic rebranding and coordinated communication campaigns for companies in transition. This includes PETsMART’s growth from 11 to 300 stores, their extremely successful IPO and several subsequent acquisitions. It also encompasses her tenure with Domino’s Pizza before, during and after the founder’s sale to Bain Capital; Eddie Bauer, immediately following their sale to Spiegel; Sony’s entry into - and swift domination of - the digital imaging market; and Jenny Craig’s incredible 3-year turnaround, culminating in a lucrative sale to Nestlé. She also managed all aspects of marketing and communications surrounding the sale of Johnny Rockets to Sun Capital Partners and Swift Transportation's sale to Knight. She is currently the Senior Strategic Communications Consultant with Hess III Consulting.
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